The PR book for May is “The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing” by Heather F. Lutze.
In her book, Lutze reminds us that in business you must be able to target the right clients and persuade them to buy your product. On the internet, search engine marketing and seo optimization is key to improving search engine ranking. The search engines play a huge part in determining our success or failure at being able to attract those clients.
Lutze, a search engine marketing specialist, shows us her strategies in the “The Findability Formula” which is written to help anyone who wants to improve the search engine rankings and search positioning for a website that is not showing up in organic search engine results or not generating any business. “The Findability Formula” will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability.
“The Findability Formula” includes:
- Step-by-step approach to search engine marketing applicable to any product or service.
- Easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
- Ways to avoid common search engine marketing mistakes that cost big money.
- How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
- Up-to-date search research and statistics including uncommon ways to connect with your online buyer.
- How to minimize costs and stop wasting money by needlessly paying for “clicks” from customers who have no intention of buying.
- How to save money by reducing the need to hire professional search engine marketing specialists.
Buy this book to learn uncommon ways to connect with your online buyer! Lutze’s “The Findability Formula” will save you time, money and energy in creating search marketing campaigns and properly tracking your results. The book should pay for itself very quickly!
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